Tuesday, April 22, 2025 @ 3:00 PM

The marketing landscape for high-performance contractors continues to evolve, with new challenges and opportunities shaping the ways businesses attract and retain customers. Staying ahead requires a keen understanding of emerging trends and tools, proven tactics, and hard marketing data.

This Goldstar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company that specializes in high performance contractor marketing. Drawing on data we’ve collected from running successful campaigns for contractor clients across the country, as well as industry research, we’ll share our unique insights on the key marketing trends for 2025 as well as practical strategies for success.

Learning Objectives

• Use real data from contractors to plan the most effective ways to market your home performance business online in 2025.
• Name emerging marketing tools and strategies that will help you stay ahead of the competition (as well as the things you can leave behind).
• See examples of effective messaging in 2025 and ways to target your highest value customers.

 
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

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