Upcoming Webinars
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Tuesday, April 22, 2025 @ 3:00 PM
The marketing landscape for high-performance contractors continues to evolve, with new challenges and opportunities shaping the ways businesses attract and retain customers. Staying ahead requires a keen understanding of emerging trends and tools, proven tactics, and hard marketing data.This Goldstar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company that specializes in high performance contractor marketing. Drawing on data we’ve collected from running successful campaigns for contractor clients across the country, as well as industry research, we’ll share our unique insights on the key marketing trends for 2025 as well as practical strategies for success.
Learning Objectives
- Use real data from contractors to plan the most effective ways to market your home performance business online in 2025.
- Name emerging marketing tools and strategies that will help you stay ahead of the competition (as well as the things you can leave behind).
- See examples of effective messaging in 2025 and ways to target your highest value customers.
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
Tuesday, May 6, 2025 @ 3:00 PM
A strong company culture can make the difference between an engaged workforce and high employee turnover, but what exactly defines company culture, and how can organizations create an environment where employees feel valued and motivated to stay?In the next GoldStar webinar, we will explore the key elements that shape company culture and its impact on employee retention. You'll also gain a deeper understanding of the four DISC communication styles and how they influence workplace interactions. By the end of this session, you'll be equipped with the knowledge to foster a positive culture that attracts and retains top talent.
Learning Objectives
After this webinar, participants will be able to:
- Define company culture
- Name the 4 DISC communication styles
- List the 8 types of company profiles and determine the strengths and weaknesses of your company
- Describe the most common reasons why employees leave a company or stay
With over a decade of experience in both the education and corporate training industry, Jordan is passionate about equipping professionals with the tools and knowledge to thrive in today’s competitive market. His focus on business culture and organizational transformation helps businesses create lasting change by fostering positive, adaptable work environments. His approach emphasizes practical strategies for developing strong internal cultures, improving communication, and driving innovation at all levels of an organization
Tuesday, May 20, 2025 @ 3:00 PM
House Characterization (HC) was developed to reduce efforts and maximize efficiency in retrofitting a home. This session is how to have visual perception that gives the ability to see and interpret information about homes and the ability to comprehend and process information mentally.A House Characterization visit is not an energy audit! Its goal is to improve the relationship between the homeowner, WAP Agency, and performance company, and to understand expectations so that the performance goals of the homeowner and funders can be met. This session is designed to increase accuracy of our understanding, and anticipate the difficulty and complexity of retrofits, all while doing no harm.
Learning Objectives:
1.Learn how to look at a house in a different way.
2.Learn how to think about simple to the most complex houses.
3.Learn how to have stronger confidence in doing the right work, in addition to doing work right
About the Instructor
John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.
Tuesday, June 10, 2025 @ 3:00 PM
Want to boost morale, reduce stress, and ignite energy in your workplace? This invigorating session is packed with real-world strategies to help you create a more positive and productive work environment—starting right away. You’ll learn from organizations that have built thriving workplace cultures and discover how to shift your own team’s mindset from burnout to buy-in.Negativity can drain productivity fast—but it doesn’t have to. You’ll walk away with tools to turn low morale around, build a team that supports each other, and create a workplace people actually want to show up to.
It’s time to make work feel good again.
Learning Objectives:
1. Learn simple, effective ways to reduce negativity and boost moral
2. Discover how to build a culture that increases loyalty, productivity, and fun
3. Find out how to create energy and engagement—even during stressful times
4. Get tips to turn routine tasks into something more enjoyable
5. Walk away with easy-to-apply tools for creating a happier, healthier workplace
About the Instructor
Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.
Tuesday, June 24, 2025 @ 3:00 PM
What does it take to create a brand that stands out in the competitive home performance contracting market? Companies committed to building science and a whole-house approach have unique opportunities to differentiate themselves, but success hinges on ensuring homeowners understand what sets you apart and the higher value of your services.This Goldstar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company dedicated to the high-performance contractor industry. He will explore what defines a high-performance brand and how strategic messaging and targeted campaigns can help attract homeowners looking for larger, whole-home projects.
Learning Objectives
- Learn how to define and build a high-performance brand that stands out in the marketplace.
- Discover marketing strategies to effectively communicate the value of your whole-house approach.
- Explore ways to attract larger jobs and translate your high-performance brand into quality leads and revenue
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
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The symbol of excellence for home performance contractors.