Upcoming Webinars
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Tuesday, May 20, 2025 @ 3:00 PM
House Characterization (HC) was developed to reduce efforts and maximize efficiency in retrofitting a home. This session is how to have visual perception that gives the ability to see and interpret information about homes and the ability to comprehend and process information mentally.A House Characterization visit is not an energy audit! Its goal is to improve the relationship between the homeowner, WAP Agency, and performance company, and to understand expectations so that the performance goals of the homeowner and funders can be met. This session is designed to increase accuracy of our understanding, and anticipate the difficulty and complexity of retrofits, all while doing no harm.
Learning Objectives:
1.Learn how to look at a house in a different way.
2.Learn how to think about simple to the most complex houses.
3.Learn how to have stronger confidence in doing the right work, in addition to doing work right
About the Instructor
John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.
Tuesday, June 10, 2025 @ 3:00 PM
Want to boost morale, reduce stress, and ignite energy in your workplace? This invigorating session is packed with real-world strategies to help you create a more positive and productive work environment—starting right away. You’ll learn from organizations that have built thriving workplace cultures and discover how to shift your own team’s mindset from burnout to buy-in.Negativity can drain productivity fast—but it doesn’t have to. You’ll walk away with tools to turn low morale around, build a team that supports each other, and create a workplace people actually want to show up to.
It’s time to make work feel good again.
Learning Objectives:
1. Learn simple, effective ways to reduce negativity and boost moral
2. Discover how to build a culture that increases loyalty, productivity, and fun
3. Find out how to create energy and engagement—even during stressful times
4. Get tips to turn routine tasks into something more enjoyable
5. Walk away with easy-to-apply tools for creating a happier, healthier workplace
About the Instructor
Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.
Tuesday, June 24, 2025 @ 3:00 PM
What does it take to create a brand that stands out in the competitive home performance contracting market? Companies committed to building science and a whole-house approach have unique opportunities to differentiate themselves, but success hinges on ensuring homeowners understand what sets you apart and the higher value of your services.This Goldstar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company dedicated to the high-performance contractor industry. He will explore what defines a high-performance brand and how strategic messaging and targeted campaigns can help attract homeowners looking for larger, whole-home projects.
Learning Objectives
- Learn how to define and build a high-performance brand that stands out in the marketplace.
- Discover marketing strategies to effectively communicate the value of your whole-house approach.
- Explore ways to attract larger jobs and translate your high-performance brand into quality leads and revenue
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
Tuesday, August 5, 2025 @ 3:00 PM
House Characterization (HC) was developed to reduce efforts and maximize efficiency in Customers are the heart of our business—without them, we simply wouldn’t be here. That’s why mastering exceptional customer service isn’t optional—it’s essential. Too often, it’s the small oversights that leave a big, negative impression. In this impactful session, we’ll focus on the little things that actually matter most. Learn how to elevate every interaction, strengthen relationships, and create the kind of customer experiences that keep people coming back.Learning Objectives:
1.Learn what great customer service really is
2.Explore your “Why”
3.Dig into the importance of proper listening and body language
About the Instructor
Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.
Tuesday, October 7, 2025 @ 3:00 PM
Sales don’t have to be so hard—but sometimes, we make them harder than they need to be. One common mistake? Selling to customers like they’re just like us. They’re not. If they had all our knowledge, they wouldn’t need our help.This session dives into the power of meeting customers where they are—literally and figuratively. Learn how to get to the “kitchen table,” connect in a way that resonates, and present solutions that align with their goals. When customers feel understood and empowered to choose what they truly want—not just what they can live with—your close rates and profits rise.
Learning Objectives:
1.Learn the five items your website must have
2.Create a first impression specialist
3.Understand the five customer buying principles
4.Unpack the importance of eliminating contractor speak
5.Dig into the importance of asking for the sale
About the Instructor
Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.
Tuesday, October 21, 2025 @ 3:00 PM
Boost Close Rates—Without Adding Work for Your Sales TeamWhat if you could increase your close rate just by staying in touch with people who already know and trust your business?
In this session, you’ll learn how one contractor improved their average close rate from 30% to 35%—without changing a single thing about their sales process. We’ll walk you through exactly how it worked, and how you can apply the same strategy using simple, scalable tools.
It’s all about long-term nurturing—re-engaging past leads and clients with thoughtful, automated follow-up that keeps your business top of mind.
Learning Objectives:
1.Why long-term nurturing is a smart (and often overlooked) growth strategy
2.Two easy steps to build a campaign that gets results at scale
3.A simple, low-cost workflow to help you stay connected and convert more leads over time
About the Instructor
Bill Hoelzer is the founder of Volta Strategies, a consulting firm dedicated to helping residential solar and energy efficiency contractors grow profitably through relationship-based and digital marketing strategies. With over a decade of experience in the industry, Bill has driven sustained, double-digit growth and generated millions in new revenue for his clients. Before launching Volta Strategies in 2020, Bill led marketing at GreenSavers, a residential energy efficiency contractor and eight-time ENERGY STAR Contractor of the Year. During his tenure, he increased sales appointments by 635%—averaging 36% growth per year over seven years—while developing high-impact marketing strategies that contributed to both revenue and recognition.
Tuesday, December 2, 2025 @ 3:00 PM
Happiness, wellbeing, and success—these are the goals we have for our children, and they should be no different for our companies or weatherization agencies. To create a thriving organization, we need three key elements: vision, passion, and purpose. In this session, we’ll explore the blueprint for building a workplace where employees transition from seeing their job as "just a job" to viewing it as a meaningful career—and ultimately, a calling. With increased retention and reduced hassles, we'll dive into scientific findings and real-world examples of companies that have successfully made this transformation.Learning Objectives:
1. Discover the key characteristics of successful organizations
2. Uncover 4 powerful inputs that will boost any organization’s success
3. Learn how to implement principles that drive success and create lasting impact
About the Instructor
John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.
Tuesday, December 16, 2025 @ 3:00 PM
Ever wonder what makes top-performing companies so successful? It’s not just about hearing good advice—it’s about putting the right ideas into action. If that’s where you’ve felt stuck, you’re not alone.This session is designed to give you clear, simple steps you can take right away to start seeing results. Learn what the most successful companies are doing differently, and how you can apply those same strategies to grow your business and improve your quality of life. Let’s unlock the tools to help you thrive!
Learning Objectives:
1.Discover the top ten keys that set successful companies apart
2.Dig into the critical elements that you need to strengthen within your company
About the Instructor
Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.
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The symbol of excellence for home performance contractors.