Tuesday, January 22, 2019 3PM EDT/12PM PDT

The year 2018 continued to provide big change in the digital advertising and lead generation landscape as it affects home performance, HVAC and efficiency contracting businesses. Google’s latest Local Services Ads continue to take the top spot on search, paid search continues to grow more complex, and “Google as Your Homepage” is real. But there is more...the increasing importance of quality, quantity, and diversity of third party reviews for not only humans, but also rankings is growing; and Facebook continues it’s dominant place in many homeowners daily lives. All of this presents a significant opportunity for contractors to improve their lead generation activities, lower marketing costs while growing the business and, ultimately, better the bottom line. In this session, Energy Circle’s Peter Troast will bring clarity to this confusing landscape, and show you simple ways to take advantage of online advertising, review management, Facebook, local search optimization and content marketing.

4 Learning Objectives
● Understand the current status of key online marketing tactics as they affect the home contracting industry
● Learn about specific ways contractors are successfully utilizing these tactics in their business
● Understand how to take control of Google My Business and optimize for lead generation
● Learn which of these tactics can be implemented DIY

Presenter: Peter Troast, Energy Circle
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Click here to register