BPI Marketing Corner
BPI Launches a New Industry Professionals Website
By Hannah C. Wood, Marketing and Communications Director
After 9 months in development, the new BPI Industry Professionals website is live!
Throughout this process, the BPI Marketing team consulted the BPI Technical, Standards, Client Relations, and Operations teams. We also consulted an industry focus group, and used your questions, calls, emails, and discussions to shape the website's layout, format, and content.
In short, here's what we updated:
- Created a versatile homepage with clear navigation to all BPI certifications, FAQs, programs, webinars, etc.
- Reviewed, organized, and updated hundreds of documents
- Constructed a new portal for job searchers and for companies seeking BPI Certified Professionals
- Updated FAQs using information from actual calls and emails to BPI
- Condensed ~70 webpages into ~40+/- active webpages with updated content
- Clarified the process for each BPI certification into easy-to-follow steps
- Developed a new locator tool for homeowners to find you, and for you to find BPI Test Centers
- Tested the new locator tool with homeowners at a home show
- Created a "New to BPI" webpage with statistics showing why you, and so many other home and building contractors, join and value the BPI community
- Built a new and vastly improved product listing platform for manufacturers and their potential customers
- Made the website mobile and tablet friendly
- ...and much more!
Mark your calendars for June 21, 2017 at 12pm EST, during which time we will host a 30-minute webinar walking through the website.
Continue reading this newsletter, or watch this video tutorial, for more information on specifics of where you can find information throughout the site.
We hope you like the new site!
Cheers,
Hannah C. Wood
Marketing and Communications Director
Navigating the New Website
By Quinn Korzeniecki, Senior Communications Associate
We understand that finding your way around a new website can be daunting, but we're here to help! Below is a chart to help you find what you’re looking for.
I'm looking for... | How and Where to Find It |
Locating a BPI Test Center, BPI GoldStar Contractor, or BPI Certified Professional | Click here to use the new and improved locator tool. You will find a link to the locator on the top navigation of the website; this link is at the top of every webpage. |
Logging in to your account | There is a handy login button on the very top navigation of the website that will bring you to the accounts landing page. Choose your account type and click "Log In." |
Recertification information | Information on how to recertify for specific certifications is located at the very bottom of the certification's individual page. For example, to learn about recertifying for Building Analyst, visit the Building Analyst page. The same goes for all of our certifications. |
Finding a Certification Scheme Handbook, field guide, testing knowledge list, or guide to exam fees | Information on specific certifications is located on the certification's individual page. For example, you can find all guides and information on the Quality Control Inspector certification on the Quality Control Inspector page. The same goes for all of our certifications. |
Upcoming BPI GoldStar Contractor webinars, recent news, and a list of the current and past newsletters | The main News page shows the three (3) most recent newsletters and news stories, as well as three (3) upcoming webinars. You can also navigate to the individual news type pages by hovering over "News" on the top navigation and clicking the one you want to view. |
Standards Under Review and information about how BPI develops standards | The main Standards page covers all information pertaining to the Standards creation process, how to propose a new standard, how to get involved in the process, and which standards are currently open to public review. |
Current BPI standards and standards of reference for certifications | The Current Standards page has all of this information conveniently located in one place. You can also find the standards of reference for specific certifications on the individual certification pages. |
Frequently Asked Questions (FAQ) | There is a dedicated FAQ page that houses all FAQs on all aspects of BPI offerings, from BPI Certified Professionals to standards. |
Information on becoming a BPI Test Center or Proctor | BPI Test Center and Proctor information can all be found on the BPI Test Centers page. Many resources can be found on this page on the right hand sidebar under Quick Links. |
How to become a CEU provider to offer qualified training opportunities | Visit the Become a CEU Provider page on the BPI website for more information, including the benefits of becoming a CEU provider and how to submit courses for review. |
Where to find a job in the industry | Check out the new Jobs Pages to find a job in your area fit for your qualifications. Hovering over the "Find a Job" tab will also give you the option to post a job or a resume on our website. |
Building Science Principles (BSP) Certificate of Knowledge information | Visit the BSP page on the website. The right hand sidebar Quick Links will direct you to where you can purchase the BSP Reference Guide and/or exam. |
What's New and Improved
What's New and Improved on the BPI Website
By BPI Marketing
Modal Navigation
To make it easier for our various audiences to reach the content they need, we added a modal pop-up to the website. The first time someone lands on the website, they have the opportunity to choose which audience they are a part of, and will then be directed to the best content for their needs. The four "blocks" lead to the following pages:
- I'm a homeowner: www.bpihomeowner.org
- I'm an industry professional: www.bpi.org
- Find a contractor: www.bpi.org/locator-tool/find-a-contractor
- I'm new to BPI: www.bpi.org/new-to-bpi
Locator Tool
The new locator tool helps you find a BPI Test Center, BPI GoldStar Contractor, BPI Certified Professional, or company with a BPI Certified Professional on staff. The new locator tool is easier to understand and spells out the certification acronyms. These elements will make it easier for you, and homeowners, to locate who and what you/they need.
Product Listing
The BPI Product List is new and improved! The products are now sortable, searchable, more visually appealing, and easier to read and understand. If you are interested in listing a product, please click here for more information and/or reach out to productlisting@bpi.org.
Jobs Pages
We've made it easier than ever to find or post a job! The new Jobs Pages are visually appealing and include buttons that make applying and getting more information an easier process. Submitting a resume or job posting can be done through a simple form that can be found under the "Find a Job" tab on the top navigation of the website. Be sure to provide all the information you can to increase your chances of finding a qualified candidate.
Streamlined Certification Pages
We now have individual pages for each certification offering, which can be accessed through the top navigation (under Certified Professionals) or via the main certification landing page. These pages are all streamlined, meaning you will find the same information on every page. The section order of each page is as follows:
- Overview
- Certification Scheme Handbook
- Steps to Get Certified
- Field Guide
- Exam and Testing Knowledge List
- Exam Fees
- Recertification
Certification Grid
We also created a Certification Grid, which compiles all of our certification, certificate, and program offerings into one place and lays out the details in one easy-to-understand chart.
Text Sizing
Having issues reading any of the text on the site because it's too small? Click the large "A" icon in the top right of your screen and the website font will increase in size.